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SaturationCurveTargetType

What a saturation curve model predicts. Each market is modelled separately per target type; pick the one matching the KPI you optimise towards.

enum SaturationCurveTargetType {
  CONVERSIONS
  REVENUE
  NEW_CONVERSIONS
  NEW_REVENUE
}

Values​

SaturationCurveTargetType.CONVERSIONS​

Fospha-attributed conversions (CPP goal).

SaturationCurveTargetType.REVENUE​

Fospha-attributed revenue (ROAS goal).

SaturationCurveTargetType.NEW_CONVERSIONS​

Fospha-attributed new-customer conversions (CAC goal).

SaturationCurveTargetType.NEW_REVENUE​

Fospha-attributed new-customer revenue (New ROAS goal).

Member Of​

incrementalForecastingSummary query