IncrementalForecastingSummaryPoint

One channel segment's Incremental Forecasting summary for the latest model run — saturation diagnostics, rolling spend/target windows, trailing totals, and the segment dimensions. Monetary fields honour the query's currency argument (see the incrementalForecastingSummary query and Currency).

type IncrementalForecastingSummaryPoint {
  market: String
  channelSegment: String
  channelGroup: String
  paidSource: String
  campaignType: String
  targetType: String
  goalName: String
  saturationPoint: Float
  headroom: Float
  avgSpend: Float
  avgTarget: Float
  avg7DaySpend: Float
  avg7DayTarget: Float
  avg14DaySpend: Float
  avg14DayTarget: Float
  avg30DaySpend: Float
  avg30DayTarget: Float
  total7DaySpend: Float
  total14DaySpend: Float
  total30DaySpend: Float
  total90DaySpend: Float
  kpi7Day: Float
  kpi14Day: Float
  kpi30Day: Float
  kpi90Day: Float
}

Fields

IncrementalForecastingSummaryPoint.market ● String scalar common-objects

Geographic market the model run covers.

IncrementalForecastingSummaryPoint.channelSegment ● String scalar common-objects

Channel segment label, e.g. paid_social_meta_prospecting_conversion.

IncrementalForecastingSummaryPoint.channelGroup ● String scalar common-objects

Channel group, e.g. Paid Social.

IncrementalForecastingSummaryPoint.paidSource ● String scalar common-objects

Paid source / platform, e.g. meta, google.

IncrementalForecastingSummaryPoint.campaignType ● String scalar common-objects

Campaign type — objective and strategy joined as objective/strategy (e.g. Conversion/Prospecting); the single value when only one is set, or None when neither is.

IncrementalForecastingSummaryPoint.targetType ● String scalar common-objects

Model target type for this run (lowercase SaturationCurveTargetType).

IncrementalForecastingSummaryPoint.goalName ● String scalar common-objects

Optimisation goal display name, e.g. CPP, ROAS.

IncrementalForecastingSummaryPoint.saturationPoint ● Float scalar common-objects

Modelled saturation point — daily spend at which returns plateau.

IncrementalForecastingSummaryPoint.headroom ● Float scalar common-objects

Headroom indicator: remaining capacity to scale before the saturation point. Unitless — not currency-converted.

IncrementalForecastingSummaryPoint.avgSpend ● Float scalar common-objects

Average daily spend across the reporting period (trailing 90 days). Same window as kpi90Day.

IncrementalForecastingSummaryPoint.avgTarget ● Float scalar common-objects

Average daily target across the reporting period (trailing 90 days). Same window as kpi90Day.

IncrementalForecastingSummaryPoint.avg7DaySpend ● Float scalar common-objects

Average daily spend over the trailing 7 days.

IncrementalForecastingSummaryPoint.avg7DayTarget ● Float scalar common-objects

Average daily target over the trailing 7 days.

IncrementalForecastingSummaryPoint.avg14DaySpend ● Float scalar common-objects

Average daily spend over the trailing 14 days.

IncrementalForecastingSummaryPoint.avg14DayTarget ● Float scalar common-objects

Average daily target over the trailing 14 days.

IncrementalForecastingSummaryPoint.avg30DaySpend ● Float scalar common-objects

Average daily spend over the trailing 30 days.

IncrementalForecastingSummaryPoint.avg30DayTarget ● Float scalar common-objects

Average daily target over the trailing 30 days.

IncrementalForecastingSummaryPoint.total7DaySpend ● Float scalar common-objects

Total spend over the trailing 7 days.

IncrementalForecastingSummaryPoint.total14DaySpend ● Float scalar common-objects

Total spend over the trailing 14 days.

IncrementalForecastingSummaryPoint.total30DaySpend ● Float scalar common-objects

Total spend over the trailing 30 days.

IncrementalForecastingSummaryPoint.total90DaySpend ● Float scalar common-objects

Total spend over the trailing 90 days.

IncrementalForecastingSummaryPoint.kpi7Day ● Float scalar common-objects

Realised goal value over the trailing 7 days (ROAS goals: target/spend; CPP/CAC goals: spend/target). Null when undefined (zero denominator).

IncrementalForecastingSummaryPoint.kpi14Day ● Float scalar common-objects

Realised goal value over the trailing 14 days (ROAS goals: target/spend; CPP/CAC goals: spend/target). Null when undefined (zero denominator).

IncrementalForecastingSummaryPoint.kpi30Day ● Float scalar common-objects

Realised goal value over the trailing 30 days (ROAS goals: target/spend; CPP/CAC goals: spend/target). Null when undefined (zero denominator).

IncrementalForecastingSummaryPoint.kpi90Day ● Float scalar common-objects

Realised goal value across the reporting period (trailing 90 days), derived from avgSpend/avgTarget (ROAS goals: target/spend; CPP/CAC goals: spend/target). Null when undefined (zero denominator).

Member Of

IncrementalForecastingSummaryResponse object