MarketingMetric

Metrics requestable from marketingAggregate. Includes base metrics (COST, IMPRESSIONS, …), attribution metrics (Fospha, ad platform, last click, subscription), and computed KPIs (CTR, CPM, ROAS, CAC, CPP, AOV). Only the metrics you request are returned on each row of the response.

Note: this enum is broader than MarketingSortField — computed ratio metrics are aggregated-only and can be sorted via AggregateMetric, not via MarketingSortField.

enum MarketingMetric {
  COST
  IMPRESSIONS
  CLICKS
  VISITS
  FOSPHA_CONVERSIONS
  FOSPHA_NEW_CONVERSIONS
  FOSPHA_REVENUE
  FOSPHA_NEW_REVENUE
  AD_PLATFORM_CONVERSIONS
  AD_PLATFORM_REVENUE
  LAST_CLICK_CONVERSIONS
  LAST_CLICK_REVENUE
  SUBSCRIPTION_CONVERSIONS
  SUBSCRIPTION_REVENUE
  CTR
  CPM
  FOSPHA_PERCENTAGE_NEW_CONVERSIONS
  FOSPHA_AOV
  FOSPHA_CAC
  FOSPHA_CPP
  FOSPHA_ROAS
  FOSPHA_NEW_ROAS
  AD_PLATFORM_CPP
  AD_PLATFORM_ROAS
  LAST_CLICK_CPP
  LAST_CLICK_ROAS
}